Our Process

We begin by listening. We want to know your perceptions and your client’s perceptions of your company or organization. Then we ask questions – lots of them. We learn the fundamental ideas and dreams that you hold about your company. Then we add pertinent information, like audience profiles, market conditions and the positions of competitors. Only then do we begin the creative process.

Creating a corporate identity never begins as a brainstorm or graphic design free-for-all. It begins with a thorough understanding of the brand strategy and its target market. Then, your ideas, your guidance and your expectations are given inescapable visual life.

We love big visual ideas. We also love well-reasoned brands that work well in all media. We give our clients both, plus, we formalize all the design decisions that we have made along the way in a guideline document that helps maintain the integrity of the brand through even the most rigorous marketing challenges.

Customers, company associates, and vendors need to know about the new brand. Of course, you can roll out the new look on business communication material right away. Simultaneously, however, we can help you host a brand launch celebration. It’s a great opportunity to get everyone on board and with the unbridled enthusiasm that a new brand can generate.

Following the launch, MARK will host workshops for employees and vendors to educate them about the brand and the correct use of its elements. We also help you communicate with your clients and the industry-at-large. Press releases, direct mail and advertising all can be used to introduce the brand. We want everyone to know your brand.

A new brand must be babied. It must be monitored and continually cared for. New employees and new vendors need to be educated and the constant stream of materials generated to support the brand need to be monitored and approved. And, even the best implementation plan may not anticipate the challenges a new brand may face. MARK Corporate Branding is in a unique position to help.

It just makes sense. Because of our rigorous development process, we know the brand and its goals inside and out. So, many of our clients invite us to help them manage the brand so that it can become the undiluted, marketing focal point that it was created to be. Click here to learn more about Plus-1 Brand Management.

We take logo design seriously. It is not for the faint of heart. It takes work. It requires honest participation on the part of everyone involved. The perfect logo is one that we designed, but client suggestions made better.