Merger leads to new and friendly identity.

Two trade associations joined forces to assume a leadership position in the electronic banking community. Research, conversation and a studied understanding of the audience led us to this new name and this new, people-friendly brand. With that done, we helped roll out the new brand with direct marketing and public relations initiatives.

New Directions

MARK Corporate Branding knew how to be productively in the middle. Their ability to lead us through an unfamiliar process and arrive at a satisfactory solution for all concerned was remarkable.

Chris Watkins, Vice President, Marketing & Administration at EPCOR